Sessions

Tuesday, October 18

Tue Oct 18
9:10 am – 9:20 am

Level 3 Tahoma 3

Opening Remarks - Welcome to #SIC16

Seattle Interactive founder Brian Rauschenbach talks about the present and the future of SIC. He will also give you the A to Z on getting the most out of your conference experience.

Customer Experience

Session

TUE 9:10 am – 9:20 am
Level 3 Tahoma 3

Opening Remarks - Welcome to #SIC16

Tue Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 3

Man vs. Machine: Putting Humanity Back into the Marketing Mix

With over 734 million connected devices within U.S. Internet homes*, people are virtually connected at all waking hours. This connectivity produces tons of data, but it's so often being used to connect to the…

Marketing

Tue Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 2

Innovation Is Out, Invention Is In

As the digital landscape shifts towards increasingly fragmented screens, marketers need to embrace meaningful connections over passive interactions. Emphasize engagement and dwell time over likes and follows.…

Culture

Keynote

TUE 9:30 am – 10:20 am
Level 3 Tahoma 2

Innovation Is Out, Invention Is In

David Shing AOL

Tue Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 1

Speak Visually: How to Build a Visual Campaign That Will Get Your Audience Talking

Whether on SnapChat, Facebook, Instagram, etc. today’s consumers communicate in short, bite-sized conversations with visual media as their primary language. These visual conversations are happening all around…

Design

Keynote

Amy Balliett
Killer Infographics

Tue Oct 18
9:30 am – 10:20 am

Lower Level Skagit 5

How Great Companies Engage in Employee Advocacy

Join our panel of experts to discuss best practices on launching an employee advocacy program and the lessons learned in running it. We’ll go thru tips on determining your strategy, how to turn employees into…

Personal Development

Panel

Randy Ksar
Voce Communications

Carrie Peters
Hotwire

Brad Nelson
Starbucks

TUE 9:30 am – 10:20 am
Lower Level Skagit 5

How Great Companies Engage in Employee Advocacy

Randy Ksar Voce Communications

Carrie Peters Hotwire

Brad Nelson Starbucks

Tue Oct 18
9:30 am – 10:20 am

Lower Level Skagit 2

Investor Perspective: What You Can Learn from Unicorn Disasters

Unicorn startups’ shares have gone from being at an unheard of high-demand to now being available at a discount. What’s the lesson here? Don’t manufacture high valuations to investors—you’ll only destroy the…

Business Development

Session

Benjamin Black
Akkadian Ventures

TUE 9:30 am – 10:20 am
Lower Level Skagit 2

Investor Perspective: What You Can Learn from Unicorn Disasters

Benjamin Black Akkadian Ventures

Tue Oct 18
10:00 am – 4:40 pm

Level 3 Tahoma Hub

Workshop

TUE 10:00 am – 4:40 pm
Level 3 Tahoma Hub

Mountain Safety Research Design Swarm

Tue Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 3

Crafting A New Marketing Story

We are in the trenches of how people communicate today and how they will communicate in the future. We will discuss how brands are crafting a new marketing story. 

Session

TUE 10:30 am – 11:20 am
Level 3 Tahoma 3

Crafting A New Marketing Story

Aric Lapera BuzzFeed

Tue Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 2

Imagine the Possibilities with Immersive Digital Experiences

There is a lot of hype and noise around immersive experiences with Virtual Reality (VR) and Augmented Reality (AR). Technology is definitely a key enabler in delivering new innovative experiences. However,…

VR/AR

Session

Sandy Sharma
Indigo Slate

TUE 10:30 am – 11:20 am
Level 3 Tahoma 2

Imagine the Possibilities with Immersive Digital Experiences

Sandy Sharma Indigo Slate

Tue Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 1

Assumptions: How to Not Make an Ass Out of You And Me

How many times have you found yourself in a difficult situation at work because you made an obvious call, but later found out it wasn't so obvious? It's happened to all of us. We make assumptions all the…

Personal Development

Workshop

TUE 10:30 am – 11:20 am
Level 3 Tahoma 1

Assumptions: How to Not Make an Ass Out of You And Me

Dheyvi Velagapudi Substantial

Mark Kornblum Substantial

Tue Oct 18
10:30 am – 11:20 am

Level 2 Chelan 5

Marketing Automation Done Right: How Is Your Customer Experience Changing to Match Your Customer’s Expectations?

The world of marketing is evolving like no other time in history. There are more channels, more data, and more opportunities to understand and engage your customers effectively. In this ecosystem, marketing…

Marketing

Session

Michael McNeal
Centric Consulting

Heather Roscoe-Andersen
Centric Consulting

Tue Oct 18
10:30 am – 11:20 am

Level 2 Chelan 4

Creating Physical Community in a Digital World

Although technology has made it easier than ever to be connected to people and information, there's still huge value in offline interaction. Find out about effective tools and strategies for building community…

Business Development

Session

David Harris
City of Seattle

Anthony Kerr
The Collective Seattle

TUE 10:30 am – 11:20 am
Level 2 Chelan 4

Creating Physical Community in a Digital World

David Harris City of Seattle

Anthony Kerr The Collective Seattle

Tue Oct 18
10:30 am – 11:20 am

Level 2 Chelan 2

Podcasting Killed the Video Star: How Podcasting Helps You Connect with a Screen-free Audience Anytime, Anywhere

35 Million people listened to a podcast last week. That’s 8 million (30%) more than last year—and Google doesn’t own it yet! Larj Media will give you the lowdown on the podcast explosion: Why it’s happening,…

Marketing

Workshop

Tina Nole
LARJ Media

Tue Oct 18
10:30 am – 11:20 am

Lower Level Skagit 5

Changing the World Starts in Seattle: Partnerships for Innovation and Impact

Join MSR, World Vision, and PATH, three unique Seattle-based organizations, as they discuss how the MSR Community Chlorine Maker, a device devised and manufactured in Seattle, is empowering communities…

Business Development

Panel

Ross Reynolds
KUOW / Moderator

Jane Mauser
Mountain Safety Research (MSR)

Jesse Schubert
PATH

Brian Gower
World Vision

TUE 10:30 am – 11:20 am
Lower Level Skagit 5

Changing the World Starts in Seattle: Partnerships for Innovation and Impact

Ross Reynolds (Moderator) KUOW

Jane Mauser Mountain Safety Research (MSR)

Jesse Schubert PATH

Brian Gower World Vision

Tue Oct 18
10:30 am – 11:20 am

Lower Level Skagit 3

High Performance in a Digital World

In 2013, only 16% of Fortune type organizations in the US had worked out what successful social and digital transformation felt like. By 2015 this number barely doubled. The session looks at the key questions…

VR/AR

Session

Michael Gale
Win Forever

TUE 10:30 am – 11:20 am
Lower Level Skagit 3

High Performance in a Digital World

Michael Gale Win Forever

Tue Oct 18
10:30 am – 11:20 am

Lower Level Skagit 2

The Power of One: How Today’s Consumers Get What They Want

How are single consumers driving companies to change their services, products and operations? The answer to that question is quantifiable; with so many advances in technology companies can get new products and…

Customer Experience

TUE 10:30 am – 11:20 am
Lower Level Skagit 2

The Power of One: How Today’s Consumers Get What They Want

Eric Baumgartner VML

Tue Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 3

To Hurt, to Triumph and to Be Human: Expressing Our Humanity Through Technology

Scilla Andreen (pronounced Sheila) will touch on how she and her team are using technology to disrupt Hollywood and awaken empathy in communities all over the world. They’ve started movements to empower girls,…

Culture

Keynote

Tue Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 2

Open for Business: Inclusive Teams & Diverse Perspectives

Surrounding yourself with a diverse and inclusive team is the best way to succeed in expanding world of UX. It is not only good for business, but it's also great for fostering creativity and generating…

Diversity & Inclusion

Panel

Polly Hopkins
projekt202

Jessica Eggert
NY Code + Design Academy

Jennifer Carlson
WTIA Workforce Institute

TUE 11:30 am – 12:20 pm
Level 3 Tahoma 2

Open for Business: Inclusive Teams & Diverse Perspectives

Polly Hopkins projekt202

Jessica Eggert NY Code + Design Academy

Jennifer Carlson WTIA Workforce Institute

Tue Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 1

Customers Communicate Digitally— Are You Listening?

Consumers are becoming increasingly tech savvy in their personal lives—and their expectations about how companies should interact with them are changing profoundly. People don’t call, they text. Facebook…

Communications

Keynote

TUE 11:30 am – 12:20 pm
Level 3 Tahoma 1

Customers Communicate Digitally— Are You Listening?

Robert Gary T-Mobile

Tue Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 5

Visualize a Customer Centric Digital Marketing Strategy

Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.   Kevin Getch, Founder + Director of Digital Strategy at Webfor is going…

Strategy

Session

TUE 11:30 am – 12:20 pm
Level 2 Chelan 5

Visualize a Customer Centric Digital Marketing Strategy

Kevin Getch Webfor

Tue Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 4

Develop Your Own Superpower!

You have the power to be the most confident and memorable person in the room.  Without even saying a word.   Learn how to cultivate your greatest superpower.  In a world so focused on the words we say: in…

Personal Development

Workshop

Renee Metty
With Pause

TUE 11:30 am – 12:20 pm
Level 2 Chelan 4

Develop Your Own Superpower!

Renee Metty With Pause

Tue Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 2

Facebook Growth Series: Use Analytics to Understand and Grow Your Business

You've built a great app—congratulations! But your next challenges are even harder: measuring your performance across platforms, growing your audience, improving your experience... the list goes on. That's why…

Analytics

Master Class

Tue Oct 18
11:30 am – 12:20 pm

Lower Level Skagit 5

Can Public Relations Be Automated? Meet Emerging Technologies Leading the Way

Long thought to be more art than science, public relations is one of the last bastions of manual process left in the enterprise. And while other marketing disciplines have benefited from new channels, tools…

Communications

Tue Oct 18
11:30 am – 12:20 pm

Lower Level Skagit 3

The Word “Digital” Is Hurting Your Results — Learn to Stop Using It

At one time, in the not so distant past, your company was likely behind if you weren’t using the word digital to describe methods for marketing and product development.  Now you might be behind if you are…

Marketing

Session

Tue Oct 18
11:30 am – 12:20 pm

Lower Level Skagit 2

Building Brands That Thrive in a Culture of Disruption

It is harder than ever to build brands that thrive in a world that is fragmented by tech disruption. The brands people love know how to connect authentically to their audiences wherever they are. AOL’s VP of…

Branding

Session

Jesse Chambers
iBrands at AOL

TUE 11:30 am – 12:20 pm
Lower Level Skagit 2

Building Brands That Thrive in a Culture of Disruption

Jesse Chambers iBrands at AOL

Tue Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 3

The Power of Honesty

We all know and cherish the power of honesty in our personal lives. We choose our friends, partners, and colleagues based, in part, on their integrity and honesty as human beings. So why don't we hold the…

Branding

Keynote

TUE 1:30 pm – 2:20 pm
Level 3 Tahoma 3

The Power of Honesty

Joseph Dumont eecosphere

Tue Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 2

The Prison to Tech Pipeline

The tech industry has built a cultural narrative around the idea that an individual's potential should be limited not by where they come from or what they look like, but by the quality of their ideas alone.…

Diversity & Inclusion

Session

TUE 1:30 pm – 2:20 pm
Level 3 Tahoma 2

The Prison to Tech Pipeline

David Almeida unloop

Tue Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 1

Virtual, Augmented, and Mixed: The “Reality” Opportunity for Brands and Marketers

We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers. While still in its infancy,…

VR/AR

Tue Oct 18
1:30 pm – 2:20 pm

Level 2 Chelan 5

Spend Time in the Data Layer: Projects, People, Process & Priorities

The decisions we make every day will impact the quality of your digital footprint; who are you hiring, what tools are you investing in, what processes are you implementing, how are you prioritizing your work?…

Data

Session

Lisa Williams
Oregon Health & Science University

TUE 1:30 pm – 2:20 pm
Level 2 Chelan 5

Spend Time in the Data Layer: Projects, People, Process & Priorities

Lisa Williams Oregon Health & Science University

Tue Oct 18
1:30 pm – 2:20 pm

Level 2 Chelan 4

Mobile Users Want to Buy: How Not to Suck at Converting Them

Case study in moving our business from 10% to 90% mobile. Lessons learned on how users' expectations change as devices change. Learn how to better engage mobile users, nurture trust on the small screen, and…

Marketing

Session

Ian Smith
Quote Wizard

TUE 1:30 pm – 2:20 pm
Level 2 Chelan 4

Mobile Users Want to Buy: How Not to Suck at Converting Them

Ian Smith Quote Wizard

Tue Oct 18
1:30 pm – 2:20 pm

Level 2 Chelan 2

Creating Predictable Growth: The Autonomy of a Modern Marketing Organization

Watching the share price drop for $70 to $3 is a wake-up call for any company. With a new leadership team, and fresh approach to driving predictable growth, join Eric Duerr, CMO, on his journey of transforming…

Marketing

Session

Eric Duerr
Rocket Fuel

Tue Oct 18
1:30 pm – 2:20 pm

Lower Level Skagit 5

Sports, Social Media, and the Next Big Thing

Sports, Social Media and the Next Big Thing

The sports industry has long been living on the cutting edge of technology, social media and community engagement. They know how to take risks, engage with their fans, and have fun at the same time. Hear from…

Social Media

Panel

Josh Decker
Tagboard / Moderator

Scott Kegley
Minnesota Vikings Football, LLC

Kenton Olsen
Seattle Seahawks

Jeremy Thum
Golden State Warriors

TUE 1:30 pm – 2:20 pm
Lower Level Skagit 5

Sports, Social Media, and the Next Big Thing

Sports, Social Media and the Next Big Thing

Josh Decker (Moderator) Tagboard

Scott Kegley Minnesota Vikings Football, LLC

Kenton Olsen Seattle Seahawks

Jeremy Thum Golden State Warriors

Tue Oct 18
1:30 pm – 2:20 pm

Lower Level Skagit 3

Media Disrupted, Media Reborn

Vivian Schiller, former president and CEO of NPR as well as head of news at Twitter, is the Executive Editor-in-Residence at Weber Shandwick based in NY. Vivian has her pulse on the changing face of journalism…

Communications

Keynote

Vivian Schiller
Weber Shandwick

TUE 1:30 pm – 2:20 pm
Lower Level Skagit 3

Media Disrupted, Media Reborn

Vivian Schiller Weber Shandwick

Tue Oct 18
1:30 pm – 2:20 pm

Lower Level Skagit 2

The Future of Search: How Measuring Satisfaction Will Enhance Our Personal AIs and Our Lives

Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its…

Marketing

Session

Tue Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 3

Cannabis - The Next Disruption

Think you know marijuana? Think again. With the market for legal cannabis in the U.S. on pace to reach $20 billion by 2020, hear how data, technology, and innovative marketing & advertising are forging this…

Marketing

Session

TUE 2:50 pm – 3:40 pm
Level 3 Tahoma 3

Cannabis - The Next Disruption

Paul Campbell Leafly

Tue Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 2

Aligning The Centers: Does 1 Dream X 1,000,000 = Chaos?

Hector Moll-Carrillo, user experience director at Eight Inc., discusses the realities behind “human-centric” or “user-centered” design. Everybody is happy to put people in the center. But what are the actual…

UX/UI

Session

TUE 2:50 pm – 3:40 pm
Level 3 Tahoma 2

Aligning The Centers: Does 1 Dream X 1,000,000 = Chaos?

Hector Moll-Carrillo Eight Inc.

Tue Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 1

How Augmented Reality Has Gone from Gaming to Engagement

Augmented Reality (AR) is a technology enriching the real world by overlaying it with a digital one. Once seen as a fun tech experiment or only-for-gamers, AR has become a powerful tool for brands. Brands can…

VR/AR

Session

Karen Olson
Space Needle

TUE 2:50 pm – 3:40 pm
Level 3 Tahoma 1

How Augmented Reality Has Gone from Gaming to Engagement

Karen Olson Space Needle

Tue Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 5

The Lowdown on Ad Fraud for Advertisers

Advertisers have deployed technology and relied on new industry standards to reduce wasted ad spend due to fraud and low viewability. But have those actually worked to drive up RoAS (return on ad spend)?…

Marketing

Session

Dr. Augustine Fou
Marketing Science Consulting Group, Inc.

TUE 2:50 pm – 3:40 pm
Level 2 Chelan 5

The Lowdown on Ad Fraud for Advertisers

Dr. Augustine Fou Marketing Science Consulting Group, Inc.

Tue Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 4

Pitching in the Strike Zone: Unlocking Your Authentic Voice for Success in Business

Whether you are trying to make an impression with an individual or a crowd, crafting and delivering an authentic message is critical to your success. From elevator pitches to interviews, to the board room —…

Personal Development

Session

Gregory Heller
University of Washington, Michael G. Foster School of Business

TUE 2:50 pm – 3:40 pm
Level 2 Chelan 4

Pitching in the Strike Zone: Unlocking Your Authentic Voice for Success in Business

Gregory Heller University of Washington, Michael G. Foster School of Business

Tue Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 2

The Bottom Line: Effective Visual Storytelling for Brands & Campaigns

In visual branding, what’s “new" changes every year - yet the forever constant will always be quality content, not the delivery method. What does it take to tell a visually rich & well-told story? We delve…

Branding

Workshop

Tue Oct 18
2:50 pm – 3:40 pm

Lower Level Skagit 5

T-Mobile Tiny Home Hackathon Presentations

From 48 hours of hacking, 120+ creative thinkers, 21 hard-working teams (not to mention 50 gallons of coffee and 200 pieces of fried chicken) came an awesome lineup of inspired ideas. Teams combined T-Mobile…

Innovation

Panel

Kat Heffron
T-Mobile

Chris Dancy
ChrisDancy.com

Steve Gomez
T-Mobile

Lisa Weeks
Hashbang Games

TUE 2:50 pm – 3:40 pm
Lower Level Skagit 5

T-Mobile Tiny Home Hackathon Presentations

Kat Heffron T-Mobile

Chris Dancy ChrisDancy.com

Steve Gomez T-Mobile

Lisa Weeks Hashbang Games

Tue Oct 18
2:50 pm – 3:40 pm

Lower Level Skagit 3

Do You See Black and White? Or, 50 Shades of Gray? Why the Right Social Media Practice Matters to Your Business

You would have to be nearly dead to not be aware of the exponential growth of social media applications and platforms in recent years. While most businesses have adopted some sort of social media practice,…

Social Media

Session

Tue Oct 18
2:50 pm – 3:40 pm

Lower Level Skagit 2

Everything I Need to Know About Social Media I learned as a Bartender

Brands have a severe case of FOMO when it comes to social media, so they channel chase, butter up influencers, and constantly react. But how do we know our social media efforts are having an impact? Being a…

Social Media

Session

TUE 2:50 pm – 3:40 pm
Lower Level Skagit 2

Everything I Need to Know About Social Media I learned as a Bartender

Shannon O'Donald Crown Social

Tue Oct 18
3:50 pm – 4:40 pm

Level 3 Tahoma 3

Disrupting Market Research: Turning survey’s into predictions

The only acceptable form of data collection in the multi-billion dollar survey-research field utilizes representative samples. It is expensive, slow, inflexible, and its accuracy is unproven. Intelligence…

Data

Keynote

Tue Oct 18
3:50 pm – 4:40 pm

Level 3 Tahoma 2

The LOOP: How to Make Consumers and Clients Your Collaborators

The Collaborative Economy is reshaping our industry. Think Slack for business. Snapchat for publishers and the list goes on: Airbnb and Uber, plus DoorDash, Shyp, WeWork, TaskRabbit, Liquid. Even newsrooms now…

Business Development

Session

Tue Oct 18
3:50 pm – 4:40 pm

Level 3 Tahoma 1

It’s a No-Brainer: Combining Left and Right Brain Styles to Become a Marketing Mastermind

Ian Clausen, vice president of information services and technical strategy at Rational Interaction, and Katie D’Amato, executive creative director at Rational, will take a look at fusing right and left brain…

Marketing

Session

Katie D’Amato
Rational Interaction

Ian Clausen
Rational Interaction

TUE 3:50 pm – 4:40 pm
Level 3 Tahoma 1

It’s a No-Brainer: Combining Left and Right Brain Styles to Become a Marketing Mastermind

Katie D’Amato Rational Interaction

Ian Clausen Rational Interaction

Tue Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 5

Be a Narwhal, Not a Unicorn: Real World, Useful Tips for Making Big Changes to Your Product

Struggling to make big changes to your product? It can be challenging in an Agile culture to maintain a customer-centric focus in your day-to-day work. We'll look at three impactful areas that can arm you with…

UX/UI

Session

Tue Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 4

Fifty First Dates: How to Choose Strategic Partners

Choosing strategic partners for your brand or agency can be a challenge when everyone looks and sounds the same. This session will explore techniques to defend against vendors looking for a one night "RFP" and…

Business Development

Session

TUE 3:50 pm – 4:40 pm
Level 2 Chelan 4

Fifty First Dates: How to Choose Strategic Partners

Branden Miller Coegi

Tue Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 2

Designing for Wisdom: Designing Contemplative Systems for Extraordinarily Busy Times

What if we designed applications that worry less about "where you are" and more about "how you are?" What if we designed applications, systems, services, and devices to create "T.A.S.K"-worthy computing…

Design

Session

Chris Dancy
ChrisDancy.com

Tue Oct 18
3:50 pm – 4:40 pm

Lower Level Skagit 5

VR Panel Discussion

Buzz Lightyear and Beyond: The State of AR/VR

Are you looking for some inspiration and insight into the exploding realm of VR/AR technology? Join this panel of UX Design and VR experts who will share their knowledge and lessons learned in VR/AR…

VR/AR

Panel

John SanGiovanni
Visual Vocal / Moderator

TUE 3:50 pm – 4:40 pm
Lower Level Skagit 5

VR Panel Discussion

Buzz Lightyear and Beyond: The State of AR/VR

John SanGiovanni (Moderator) Visual Vocal

Ryan Hoback Ratio

Adam Sheppard 8ninths

Tue Oct 18
3:50 pm – 4:40 pm

Lower Level Skagit 3

From Wearables to Smart Cities: Bridging the Gap

Wearable devices like Fitbit and AppleWatch have exploded in the past few years, with International Data Corporation estimating a 173 percent increase in wearable devices from 2014 to 2015. Despite the current…

Innovation

Session

Katy Scheck
Bluetooth SIG

TUE 3:50 pm – 4:40 pm
Lower Level Skagit 3

From Wearables to Smart Cities: Bridging the Gap

Katy Scheck Bluetooth SIG

Tue Oct 18
3:50 pm – 4:40 pm

Lower Level Skagit 2

Cord Cutting: Creating Media Experiences That Matter in an Age of Content Overload

Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing…

UX/UI

Session

Andrew Smith
L4 Digital

Wednesday, October 19

Wed Oct 19
9:30 am – 10:20 am

Level 3 Tahoma 3

Your Creative Life Has a Bacon Number* of Infinity

You have total control over your creative career. You have no control over your creative career. Both randomness and careful planning drive your career path. It’s both about who you know while at the same time…

Personal Development

Keynote

WED 9:30 am – 10:20 am
Level 3 Tahoma 3

Your Creative Life Has a Bacon Number* of Infinity

Stanley Hainsworth Tether

Wed Oct 19
9:30 am – 10:20 am

Level 3 Tahoma 2

What's the Big Idea?

What is driving the rapid evolution of UX research, strategy, and design? Is it the explosion of devices, sensors and transmitters? Or is it something more academic? Big Ideas like the Maker movement, Internet…

Customer Experience

WED 9:30 am – 10:20 am
Level 3 Tahoma 2

What's the Big Idea?

Rob Pierry projekt202

Kevin Green projekt202

Travis Beaven UIEvolution

Brock Craft UW, HCDE

Becca Galfer

Michael Mattmiller City of Seattle

Wed Oct 19
9:30 am – 10:20 am

Level 3 Tahoma 1

Can Inspiration Be Automated?

The machines are rising—will they eat your brain and steal your ideas? With the exponential increase in velocity with regards to ad tech, AI, the IoT, automation and data, the debate lines in marketing and…

Marketing

Keynote

WED 9:30 am – 10:20 am
Level 3 Tahoma 1

Can Inspiration Be Automated?

Haydn Sweterlitsch Hacker Agency

Wed Oct 19
9:30 am – 10:20 am

Lower Level Skagit 5

Humanizing the Process: Inclusion Is the Solution. Now How Do We Get There?

We know that diversity & inclusion is important to a company’s bottom line. This lies true, especially in tech. This distinguished panel will touch on innovative examples of what companies & organizations are…

Diversity & Inclusion

Panel

Steven Matly
SM Diversity / Moderator

Tammarrian Rogers
Microsoft

Alvin Loh
TalentSonar

Erin Anacker
WholeStory

Cheryl Ingram
Diverse City LLC

WED 9:30 am – 10:20 am
Lower Level Skagit 5

Humanizing the Process: Inclusion Is the Solution. Now How Do We Get There?

Steven Matly (Moderator) SM Diversity

Tammarrian Rogers Microsoft

Alvin Loh TalentSonar

Erin Anacker WholeStory

Cheryl Ingram Diverse City LLC

Wed Oct 19
9:30 am – 10:20 am

Lower Level Skagit 2

Embracing People-Based Advertising in the Cross-Device World

The goals of advertising haven’t changed over the years; we’ve just changed how we go about it. Better data and technology allow us to target people with specific messaging as opposed to simply targeting…

Marketing

Session

WED 9:30 am – 10:20 am
Lower Level Skagit 2

Embracing People-Based Advertising in the Cross-Device World

Pete Kluge Adobe

Wed Oct 19
10:30 am – 11:20 am

Level 3 Tahoma 3

Content is King

At WIRED, we traffic in world-class coverage of the people, companies, and ideas that will shape our future. But quality content alone cannot ensure the success of an organization like ours. Today, these…

Communications

WED 10:30 am – 11:20 am
Level 3 Tahoma 3

Content is King

Dylan Otto Boelte Wired

Wed Oct 19
10:30 am – 11:20 am

Level 3 Tahoma 2

Lots of Platforms & So Much Data: How to Understand Your Audience

There are over 2 billion people using smartphones today – and the next billion people are rapidly joining them. As developers, marketers, and brands – how can we reach and connect with them in meaningful ways?…

Data

Session

Wed Oct 19
10:30 am – 11:20 am

Level 3 Tahoma 1

If Anyone Here Is in Advertising or Marketing, **** Yourself

Advertising and marketing gets a bad rep. And it’s easy to see why. The purpose of brands has traditionally been to make us feel comfortable buying stuff we can’t afford from people we don’t know. Long have…

Marketing

Session

WED 10:30 am – 11:20 am
Level 3 Tahoma 1

If Anyone Here Is in Advertising or Marketing, **** Yourself

Gareth Jones POSSIBLE

Wed Oct 19
10:30 am – 11:20 am

Level 2 Chelan 5

Your Next Smartphone Could Be Free Thanks to… Advertising

With smartphone ownerships levels near saturation point in Western markets, manufacturers and network operators are busy looking for new ways to entice customers, while at the same time extending their…

Marketing

Session

WED 10:30 am – 11:20 am
Level 2 Chelan 5

Your Next Smartphone Could Be Free Thanks to… Advertising

David Burke Unlockd

Wed Oct 19
10:30 am – 11:20 am

Level 2 Chelan 4

Activating & Preserving Neighborhoods with Interactive Media

#HackingGentrification: Using Interactive Media To Preserve Heritage Rich Neighborhoods This session will explore how communities can use technology to build and amplify a vision and explore the future…

Diversity & Inclusion

Session

WED 10:30 am – 11:20 am
Level 2 Chelan 4

Activating & Preserving Neighborhoods with Interactive Media

Wyking Garrett Africatown

Wed Oct 19
10:30 am – 11:20 am

Level 2 Chelan 2

Five Steps to Clarity: A Proven Path to Winning the Game of Confusion, Self Doubt and Lack of Direction

Have you ever played the confusion game? The I’m not sure where I’m going or what I want game that excuses us from taking action, making a decision? Have you ever spent more time looking for answers from…

Personal Development

Workshop

Dolores Hirschmann
DoloresHirchmann.com

Wed Oct 19
10:30 am – 11:20 am

Lower Level Skagit 5

The Mobile Tether: Millenial Marketing on Device

With nearly 40% of millenials saying they interact more with their smartphone than with their significant other, it’s more critical than ever that agencies and brands alike begin to focus on how to reach this…

Marketing

Panel

Jeff Hasen
Gotta Mobilize / Moderator

Julie Rezek
HackerAgency

Rod Putney
AT&T Entertainment Group

Emily Thomas
The Huffington Post

WED 10:30 am – 11:20 am
Lower Level Skagit 5

The Mobile Tether: Millenial Marketing on Device

Jeff Hasen (Moderator) Gotta Mobilize

Julie Rezek HackerAgency

Rod Putney AT&T Entertainment Group

Emily Thomas The Huffington Post

Wed Oct 19
10:30 am – 11:20 am

Lower Level Skagit 3

If Chat Apps Are the New Browser, Are Bots the New Websites?

2016 is the year of the chat, with everyone going big on bots. Facebook Messenger launched their bot platform at f8, Microsoft launched their Bot Framework, and at Kik, we launched our Bot Shop. Startups have…

Customer Experience

Session

WED 10:30 am – 11:20 am
Lower Level Skagit 3

If Chat Apps Are the New Browser, Are Bots the New Websites?

Josh Jacobs Kik

Wed Oct 19
10:30 am – 11:20 am

Lower Level Skagit 2

When Karma Won’t Cut It: Disrupting the Status Quo as a Woman in Tech

An examination of what's truly driving gender inequity in the workplace, why companies should be committed to addressing it and how women working in tech can advance their own careers (and salaries!) while we…

Diversity & Inclusion

Session

WED 10:30 am – 11:20 am
Lower Level Skagit 2

When Karma Won’t Cut It: Disrupting the Status Quo as a Woman in Tech

Lydia Frank PayScale

Wed Oct 19
11:30 am – 12:20 pm

Level 3 Tahoma 3

The Funky Uncle's Park Bench Mixtape

Ricky's slide show is a selection of photos from his 30-year body of work where he will share stories and anecdotes of the people and subject matter he photographed on a *between me, you and the lamp post*…

Culture

Session

Ricky Powell
RickyPowell.com

WED 11:30 am – 12:20 pm
Level 3 Tahoma 3

The Funky Uncle's Park Bench Mixtape

Ricky Powell RickyPowell.com

Wed Oct 19
11:30 am – 12:20 pm

Level 3 Tahoma 2

Virtual Reality: Are You Too Late to the Game?

Brands want to create immersive experiences consumers will remember. Creating content that puts users at the heart of the action has never been easier with virtual reality, augmented reality and 360 video, but…

VR/AR

Panel

Buck Wise
Swift.co

Andrew Schwartz
Schwartzfield Inc.

WED 11:30 am – 12:20 pm
Level 3 Tahoma 2

Virtual Reality: Are You Too Late to the Game?

Buck Wise Swift.co

Andrew Schwartz Schwartzfield Inc.

Wed Oct 19
11:30 am – 12:20 pm

Level 3 Tahoma 1

Rich Content, Malleable Mediums, and Wicked Problems

This talk will explore the design of digital platforms that elevate and celebrate rich content experiences. Through a series of projects, creative director and designer Benjamin Shown will share Tectonic’s…

Design

Session

WED 11:30 am – 12:20 pm
Level 3 Tahoma 1

Rich Content, Malleable Mediums, and Wicked Problems

Benjamin Shown Tectonic

Wed Oct 19
11:30 am – 12:20 pm

Level 2 Chelan 5

Help! Work Is Killing My Creativity: Simple Steps to Revive Your Creative Vibe While at Work

Did you expect your job was going to be more creative? Have you felt like you have become a rusty version of your old artistic self? Do you feel like quitting your job to find a more “creative” one? Step one,…

Design

Wed Oct 19
11:30 am – 12:20 pm

Level 2 Chelan 4

How to Add Live-streaming to Your Marketing Mix

Periscope came online and fundamentally changed the world of video marketing. Now, Facebook Live and YouTube live-stream capabilities are being rolled out. How do you utilize live-stream broadcasts to connect…

Marketing

Session

WED 11:30 am – 12:20 pm
Level 2 Chelan 4

How to Add Live-streaming to Your Marketing Mix

Ashley Faus Palerra

Wed Oct 19
11:30 am – 12:20 pm

Level 2 Chelan 2

Marketing Operations: Scaling the Art and Science of Modern Marketing

As the worlds of marketing and technology continue to converge, the role of Marketing Operations becomes increasingly important. How do you scale omni-channel direct-to-user communications to millions of users…

Marketing

Master Class

Karthik Ravindran
Microsoft

Ryan Lowe
Centric Consulting

WED 11:30 am – 12:20 pm
Level 2 Chelan 2

Marketing Operations: Scaling the Art and Science of Modern Marketing

Karthik Ravindran Microsoft

Ryan Lowe Centric Consulting

Wed Oct 19
11:30 am – 12:20 pm

Lower Level Skagit 5

Through the HoloLens: A Unique Collaboration Between Creative Artists and a Nascent Technology

In December 2015, Microsoft approached the Design Department of the Cornish College of the Arts, an accredited arts college located in the Pacific Northwest, with a unique and collaborative opportunity for…

VR/AR

Panel

Robin Avni
Cornish College of the Arts; University of Washington

Ben Porter
Microsoft HoloLens

Majesta Vestal
Indigo Slate

Jeff Brice
Cornish College of the Arts

Erik Hall
Cornish College of the Arts; Interior Architecture

The Core
Cornish College of the Arts; Theater

WED 11:30 am – 12:20 pm
Lower Level Skagit 5

Through the HoloLens: A Unique Collaboration Between Creative Artists and a Nascent Technology

Robin Avni Cornish College of the Arts; University of Washington

Ben Porter Microsoft HoloLens

Majesta Vestal Indigo Slate

Jeff Brice Cornish College of the Arts

Erik Hall Cornish College of the Arts; Interior Architecture

The Core Cornish College of the Arts; Theater

Wed Oct 19
11:30 am – 12:20 pm

Lower Level Skagit 3

Getting Personalization Right: How Not to Creep Out Your Customers

Until recently the web and mobile experience was pretty impersonal unless you “signed-in” for said experiences. But that’s all changed; even the most mundane consumer experiences are becoming very personal and…

Marketing

Wed Oct 19
11:30 am – 12:20 pm

Lower Level Skagit 2

High Infidelity: Why Noise Is Drowning Your Data

Data quality has risen to the top of many marketers’ lists of concern, as they increasingly embrace technology-driven marketing strategies. Advertisers today have a huge array of 3rd-party data available to…

Data

Session

Matt Rosenberg
ChoiceStream

WED 11:30 am – 12:20 pm
Lower Level Skagit 2

High Infidelity: Why Noise Is Drowning Your Data

Matt Rosenberg ChoiceStream

Wed Oct 19
1:30 pm – 2:20 pm

Level 3 Tahoma 3

Responsive Branding: Making Your Brand Interactive on the Web

You know the importance of your brand and logo. When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language…

Branding

Session

Mary Rauzi
Urban Influence

Kate Matsudaira
Urban Influence

WED 1:30 pm – 2:20 pm
Level 3 Tahoma 3

Responsive Branding: Making Your Brand Interactive on the Web

Mary Rauzi Urban Influence

Kate Matsudaira Urban Influence

Wed Oct 19
1:30 pm – 2:20 pm

Level 3 Tahoma 2

Death, Drugs and Disasters

A talk on how graphic design can become a catalyst for change.

Design

Session

WED 1:30 pm – 2:20 pm
Level 3 Tahoma 2

Death, Drugs and Disasters

Michael Ellsworth Civilization

Wed Oct 19
1:30 pm – 2:20 pm

Level 3 Tahoma 1

The Gadfly: David Meinert on Bad Policy, Stupid Tech, and Good Business

Hosted by Mark Baumgarten, Editor-in-Chief at Seattle Weekly. David Meinert has had his finger on the pulse of Seattle culture for the past 20 years, an entrepreneur and political gadfly who fought for…

Culture

Panel

Mark Baumgarten
Seattle Weekly / Moderator

David Meinert
Guild Seattle

WED 1:30 pm – 2:20 pm
Level 3 Tahoma 1

The Gadfly: David Meinert on Bad Policy, Stupid Tech, and Good Business

Mark Baumgarten (Moderator) Seattle Weekly

David Meinert Guild Seattle

Wed Oct 19
1:30 pm – 2:20 pm

Level 2 Chelan 5

Our Brands, Ourselves

Brands are modern-day content engines. And every organization wants its “voice” to be human and conversational, not corporatey or robotic. But when we, as keepers of the corporate dialect (clients, producers,…

Branding

Session

Dennis O'Reilly
Rational Interaction

WED 1:30 pm – 2:20 pm
Level 2 Chelan 5

Our Brands, Ourselves

Dennis O'Reilly Rational Interaction

Wed Oct 19
1:30 pm – 2:20 pm

Level 2 Chelan 4

Behind the Buzz of People Based Marketing

Consumers use an average of 4.1 connected devices, according to Forrester, making it challenging to understand the person—and not simply the cookie—behind the device. How can publishers and brands tie online…

Marketing

Session

Kurt Hawks
Conversant

WED 1:30 pm – 2:20 pm
Level 2 Chelan 4

Behind the Buzz of People Based Marketing

Kurt Hawks Conversant

Wed Oct 19
1:30 pm – 2:20 pm

Level 2 Chelan 2

Facebook Growth Series: Going Beyond the Install and Driving Conversions with App Ads

With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the first step. With more than 50% of apps making less than $500/month, app developers and…

Marketing

Master Class

Haowei Lu
Facebook

Andy Ni
Facebook

Wed Oct 19
1:30 pm – 2:20 pm

Lower Level Skagit 5

Connections that Count: Building Valuable Connections Between People and Business

79% of people have their phones with them all but 2 hours per day. For marketers, this revolutionary shift means the ability to reach and engage customers on their most personal device, creating new value for…

Innovation

Panel

Paul Peterman
Facebook / Moderator

Renee Dornan
GoDaddy

Carla Meyer
Garmin International

WED 1:30 pm – 2:20 pm
Lower Level Skagit 5

Connections that Count: Building Valuable Connections Between People and Business

Paul Peterman (Moderator) Facebook

Renee Dornan GoDaddy

Carla Meyer Garmin International

Wed Oct 19
1:30 pm – 2:20 pm

Lower Level Skagit 3

Design Is Essential. Testing Is Just Spell Check.

The digital industry now lives in a world of focus groups, A/B tests, and user testing. It has become so reliant on testing practices that some think that by scribbling something on a napkin, the process can…

UX/UI

Session

WED 1:30 pm – 2:20 pm
Lower Level Skagit 3

Design Is Essential. Testing Is Just Spell Check.

Chris Brummel L4 Digital

Wed Oct 19
1:30 pm – 2:20 pm

Lower Level Skagit 2

Connecting Ads to Store Visits Are Now Table Stakes: Offline Attribution and Optimization

The ability to measure the impact of advertising in driving offline store visits is moving from “nice to have” to “required” amongst leading retailers, restaurants, and brands. Digital is just the start with…

Marketing

Panel

David Shim
Placed / Moderator

WED 1:30 pm – 2:20 pm
Lower Level Skagit 2

Connecting Ads to Store Visits Are Now Table Stakes: Offline Attribution and Optimization

David Shim (Moderator) Placed

Lauren Moores Dstillery

John Marshall HP, Inc.

Erin Foxworthy Horizon Media

Eric Osgood HackerAgency

Wed Oct 19
2:50 pm – 3:40 pm

Level 3 Tahoma 3

Who Called Them High Heels Instead of Arch Enemies?

The teeter. They totter. They pinch and they bind. Yet millions of otherwise practical women still reject sensible shoes to embrace the pain of high heels. Ever wonder why? We did. And it all makes sense…once…

Data

Session

Daryl Travis
Brandtrust

WED 2:50 pm – 3:40 pm
Level 3 Tahoma 3

Who Called Them High Heels Instead of Arch Enemies?

Daryl Travis Brandtrust

Wed Oct 19
2:50 pm – 3:40 pm

Level 3 Tahoma 2

Out of Sight: The High Cost of Not Knowing What We Don't Know

A globalizing marketplace, media fragmentation, and real-time content are creating higher stakes for big wins and spectacular fails.  Products, services, and communication are crossing geographical boundaries…

Business Development

Session

WED 2:50 pm – 3:40 pm
Level 3 Tahoma 2

Out of Sight: The High Cost of Not Knowing What We Don't Know

Gabe Goldberg POSSIBLE

Wed Oct 19
2:50 pm – 3:40 pm

Level 3 Tahoma 1

Strange Inspirations: How David Bazan Hacked His Way to a New Sound and a Better Life

In late 2012, David Bazan was riding a wave of apparent success. The Seattle musician who had gained a fervent following as the leader of Pedro the Lion was coming off of an incredibly successful tour for…

Culture

Panel

Mark Baumgarten
Seattle Weekly / Moderator

David Bazan
DavidBazan.com

WED 2:50 pm – 3:40 pm
Level 3 Tahoma 1

Strange Inspirations: How David Bazan Hacked His Way to a New Sound and a Better Life

Mark Baumgarten (Moderator) Seattle Weekly

David Bazan DavidBazan.com

Wed Oct 19
2:50 pm – 3:40 pm

Level 2 Chelan 5

Brand New Old Skool: Exploring the Impact of Technology on Counter-culture

In this session we explore how technology and social media had directly influenced and elevated niche communities and sub-cultures illustrated through case studies and stories. From international street dance…

Culture

Session

Michael Huang
Social Milli

Wed Oct 19
2:50 pm – 3:40 pm

Level 2 Chelan 4

Find the Hero Within

At some point, technology and globalization tipped our world into a new paradigm. National borders have been erased, and the lives and habits of our world community, linked by the supercomputers in our…

Innovation

Session

Mehtap Ozkan
TIMAR Ventures

WED 2:50 pm – 3:40 pm
Level 2 Chelan 4

Find the Hero Within

Mehtap Ozkan TIMAR Ventures

Wed Oct 19
2:50 pm – 3:40 pm

Level 2 Chelan 2

The Wonderful (Horrible) World of Video Content

Making video shouldn’t be hard - everyone’s doing it, right? Point an iPhone camera here, edit this this thing there, and put some text over that. Well, it’s not that easy. Sorry. Lucky for you, we'll show you…

Marketing

Workshop

Benjamin Oman
Armory Pacific

Kyle Oman
Armory Pacific

WED 2:50 pm – 3:40 pm
Level 2 Chelan 2

The Wonderful (Horrible) World of Video Content

Benjamin Oman Armory Pacific

Kyle Oman Armory Pacific

Wed Oct 19
2:50 pm – 3:40 pm

Lower Level Skagit 5

Athletes, Artists and Your Brand: Turning Their Spotlight on You

Talent managers and agents turn artists, athletes and celebrities into digital brands. Fans trust these stars and have personal connections to them across social channels. Smart brands understand how to…

Marketing

Panel

BJ Penn
BJPenn.com

Steve Zakuani
SteveZakuani.com

Sir Mix-a-Lot

Marcus Trufant
The Barbershop Show

WED 2:50 pm – 3:40 pm
Lower Level Skagit 5

Athletes, Artists and Your Brand: Turning Their Spotlight on You

BJ Penn BJPenn.com

Steve Zakuani SteveZakuani.com

Sir Mix-a-Lot

Marcus Trufant The Barbershop Show

Wed Oct 19
2:50 pm – 3:40 pm

Lower Level Skagit 3

Building the Holographic Workstation: Design Patterns for Enterprise VR/AR Solutions

Virtual and Augmented Reality are emerging as a the next major evolution in computing, poised to transform industries in coming decade. 8ninths has been developing VR/AR solutions and strategies for clients…

VR/AR

Wed Oct 19
2:50 pm – 3:40 pm

Lower Level Skagit 2

Sonos Music Makes It Home: How to Bring Creativity to Data

Thirty thousand people told us music doesn’t affect relationships. They were wrong. Learn how the scientific search for new data about love and music helped people in homes around the world take off their…

Data

Session

WED 2:50 pm – 3:40 pm
Lower Level Skagit 2

Sonos Music Makes It Home: How to Bring Creativity to Data

Pete Pedersen Sonos

Brooke Shepard Weber Shandwick

Wed Oct 19
3:50 pm – 4:40 pm

Level 3 Tahoma 3

Session

Wed Oct 19
3:50 pm – 4:40 pm

Level 3 Tahoma 2

The Art of Listening

If you wish to tell a good story, you have to know your audience. To know your audience, you must learn how to listen. And, what to look for. Having conducted over 3,000 interviews with celebrities, serial…

Communications

Session

WED 3:50 pm – 4:40 pm
Level 3 Tahoma 2

The Art of Listening

Warren Etheredge Storyfinder

Wed Oct 19
3:50 pm – 4:40 pm

Level 3 Tahoma 1

Past, Present and Future of Measuring Success in Digital

Data overload is real. Whether combing through web analytics, email open rates, social measurement or media mix models, what we really are trying to understand is human intent and emotional response. This…

Marketing

Session

WED 3:50 pm – 4:40 pm
Level 3 Tahoma 1

Past, Present and Future of Measuring Success in Digital

Paul Wille Swift.co

Wed Oct 19
3:50 pm – 4:40 pm

Level 2 Chelan 5

Objective Design in Today’s Digital Landscape

A talk about today’s interconnected world, saturated online creative community, and how it affects the way non-designers perceive a designer’s role as well as their value. Tyler talks about design’s place in…

Design

Session

WED 3:50 pm – 4:40 pm
Level 2 Chelan 5

Objective Design in Today’s Digital Landscape

Tyler Eide Flint

Wed Oct 19
3:50 pm – 4:40 pm

Level 2 Chelan 4

How Kevin Bacon Saved Seattle: The Seattle Music Story You Never Heard and Why It Matters Today

The movie Footloose could have very well been set in Seattle, because just a couple decades ago it was illegal for teens to dance here. In an effort to be a “World Class City,” Seattle’s civic leaders…

Culture

Session

James Keblas
City Inspired

Wed Oct 19
3:50 pm – 4:40 pm

Level 2 Chelan 2

500 Days: Overcoming Adversity

It turns out that the way we can overcome diversity is strikingly similar to how we can achieve success. Asking why people don't achieve their goals is the same as asking why the aren't as successful as they…

Personal Development

Keynote

Steve Zakuani
SteveZakuani.com

WED 3:50 pm – 4:40 pm
Level 2 Chelan 2

500 Days: Overcoming Adversity

Steve Zakuani SteveZakuani.com

Wed Oct 19
3:50 pm – 4:40 pm

Lower Level Skagit 5

The Power of Art in Marketing Communications

Art has the ability to influence lifestyle and sometime political points of view. In terms of lifestyle, people, especially impressionable young people, desire to connect with something or a scene that is…

Culture

Panel

WED 3:50 pm – 4:40 pm
Lower Level Skagit 5

The Power of Art in Marketing Communications

Megan Tweed Edelman

Greg Vandy KEXP

Patrick Duffy Electric Coffin

Wed Oct 19
3:50 pm – 4:40 pm

Lower Level Skagit 2

Paint the World with Data

Working with data can be a creative endeavor, though you may not think of it that way. Humanity makes oceans of rich data every day, and all those ones and zeroes can be a wellspring for creativity. Tableau’s…

Data

Session

Jeff Pettiross
Tableau Software

WED 3:50 pm – 4:40 pm
Lower Level Skagit 2

Paint the World with Data

Jeff Pettiross Tableau Software